THE ROLLOUT OF WISHCARDS IN CHRISTMAS DISPLAYS IS FORGING AHEAD AND THE „BUDNI“ DRUG SHOP PROVIDER IS ON BOARD – EXPANSION OF THE PARTNERSHIP WITH DISTRIBUTING PARTNER M&M

In Home, News by deseve-kusheivka

THE ROLLOUT OF WISHCARDS IN CHRISTMAS DISPLAYS IS FORGING AHEAD AND THE „BUDNI“ DRUG SHOP PROVIDER IS ON BOARD – EXPANSION OF THE PARTNERSHIP WITH DISTRIBUTING PARTNER M&M

Specialised in the perfect presentation of Christmas sales displays, the first of over 60 truckloads depart from the Giftcard Factory premises in Brilon. One focus of the Seven Miles Group lies in the planning, production, and fitting of ready-to-sell Christmas displays in close cooperation with the integrators and retail partners. In addition to the optimal presentation of the WISHCARD, they will be pre-assembled with voucher cards from all the other top brands and delivered to over 10,000 points of sale on pallets. With this, Seven Miles reaches beyond merely providing the WISHCARDS, furthermore supporting its sales and retail partners in the design and assembly of their displays.

On top of the over 6,000 large upright displays for Rossmann, Kaufland, EDEKA, real, and many petrol stations, over 4,000 counter displays will also be provided to kiosks and LOTTO outlets.

An important sales channel was established with the distribution partner M&M, and the venerable Budnikowsky company was won over as well. Hamburg-natives lovingly refer to their company as „Budni“, and in the chemist’s shop industry, this name now also stands for customer proximity. The over 180 „Budni“ branches can now not only be found in the north of Germany, but the chain has expanded to Berlin and Lübeck as well. 

The assortment of each „Budni“ is carefully and individually assembled in accordance with customer demands. All the more reason for the Seven Miles Group to be delighted that the WISHCARD is now the perfect gift for any occasion and available at all „Budnis“ – without exception.

The listing, roll-out, technical integration, and ongoing after-sales service were again carried out in cooperation with the distribution partner M&M. With it, the cooperation has set another milestone. 


About Seven Miles:
The Seven Miles Group operates a technology platform and develops, distributes, and sells voucher products with flexible redemption options on their platform’s own online portals. Seven Miles covers the entire value chain, developing products and getting retail partners involved (including digital infrastructure), from in-house production to sales, both online and in-store. The resulting logistics infrastructure allows Seven Miles to respond dynamically and flexibly to the needs of both individual and corporate clients in the shortest possible time.

Seven Miles operates a digital voucher platform that partners with over 500 industry leaders, including Amazon, Google, Apple, IKEA, Zalando, and Facebook.

WUNSCHGUTSCHEIN AND WISHCARD – ONE VOUCHER FOR OVER 500 STORES:
Digital Wishes GmbH was founded in late 2014 to implement the WISHCARD business model. The company’s headquarters in Brilon houses the finance, legal, HR, sales, and production departments, while the Düsseldorf office team consists of technology, marketing, and customer service.

WISHCARD is a gift product designed as a combination greeting card and gift card (gift voucher). The WISHCARD universal gift voucher may be redeemed at more than 500 different partners. The card may be redeemed at a number of top retail outlets including Amazon, Zalando, H&M, Google Play, IKEA, iTunes, C&A, MEDIAMARKT, and many more. The WISHCARD voucher is sold both in stores and online, and among others is advertised as part of TV ad campaigns on major channels like Pro7, Sat1, RTL, VOX, Kabel1, SIXX, and DMAX.