GIFT VOUCHER COMPANY WISHCARD LAUNCHES MASSIVE TV AD CAMPAIGN FOR THE CHRISTMAS SHOPPING SEASON – PLANNED INVESTMENTS TOTALLING 30 MILLION EUROS IN GROSS MEDIA VOLUME

In News by Valenin Schütt

Digital Wishes GmbH exceeds all growth forecasts with WISHCARD
The company has managed to sell over two million vouchers so far this year and its current estimated worth is somewhere in the high double-digit millions range. Now, growth is expected to speed up even more during the Christmas shopping season. The company is now launching the first flight of one of the largest TV ad campaigns in the gift card segment on channels operated by ProSiebenSat.1 Media.

These TV spots will be shown at the best broadcast times throughout the day and during prime time, primarily on Pro7, Sat.1 and Kabeleins, but also to a lesser extent on the speciality channels Sixx, Sat.1 Gold and Pro7 Maxx. The campaign will run from mid-November 2016 until the end of December. A total of 30 million euros in media volume is being invested in the campaign. The adverts are intended to promote the sales of the voucher online and in shops and further establish the “ WISHCARD“ brand as the standard for gift vouchers.

Tom Schröder, CEO of Digital Wishes GmbH, says: „We’ve experienced phenomenal growth so far this year, and we expect the Christmas shopping season to blow all the records out of the water. The TV campaign we launched today is a huge step for us of course, but we’re sure that this is the best way to position our brand with a very broad group of customers. Which, in any event, is something we could not be better prepared for thanks to the solid investments we’ve made in infrastructure and production. Production at maximum capacity is currently running round the clock, with three shifts producing 30,000 per shift.“

The twenty-second TV spot will be shown frequently, with a clear focus on the company’s central message: „The WISHCARD is the perfect gift for everybody.“

As universal as the WISHCARD is, redeemable with over 500 partner companies, a special feature makes it quite individual as well. Every WISHCARD  includes a greeting card, allowing donors to send a their own personal messages. Link to TV spot: https://vimeo.com/191796400


About Seven Miles:
The Seven Miles Group operates a technology platform and develops, distributes, and sells voucher products with flexible redemption options on their platform’s own online portals. Seven Miles covers the entire value chain, developing products and getting retail partners involved (including digital infrastructure), from in-house production to sales, both online and in-store. The resulting logistics infrastructure allows Seven Miles to respond dynamically and flexibly to the needs of both individual and corporate clients in the shortest possible time.

Seven Miles operates a digital voucher platform that partners with over 500 industry leaders, including Amazon, Google, Apple, IKEA, Zalando, and Facebook.

WUNSCHGUTSCHEIN AND WISHCARD – ONE VOUCHER FOR OVER 500 STORES:
Digital Wishes GmbH was founded in late 2014 to implement the WISHCARD business model. The company’s headquarters in Brilon houses the finance, legal, HR, sales, and production departments, while the Düsseldorf office team consists of technology, marketing, and customer service.

WISHCARD is a gift product designed as a combination greeting card and gift card (gift voucher). The WISHCARD universal gift voucher may be redeemed at more than 500 different partners. The card may be redeemed at a number of top retail outlets including Amazon, Zalando, H&M, Google Play, IKEA, iTunes, C&A, MEDIAMARKT, and many more. The WISHCARD voucher is sold both in stores and online, and among others is advertised as part of TV ad campaigns on major channels like Pro7, Sat1, RTL, VOX, Kabel1, SIXX, and DMAX.